"We aren't your normal Crown Ambassadors," Peter Cox says as he casually finishes his coffee at Bobbin Head Marina Cafe.

Sporting a slicked back mullet, shorts and thongs, and speaking in a laid-back fashion, there is nothing in his physical appearance or manner that would hint at the fact that he and his wife Debbie have just made AMWAY® history. In one year, the couple defied all reason and qualified for four pin levels - Founders Double Diamond, Triple, Crown and Crown Ambassador - in just 12 months in the one AMWAY fiscal year. Spectacularly, they followed that this year with Founders Crown Ambassadors.

Peter says frankly of their pre-AMWAY lives: "We had $11 in the bank. I was a marketing manager and Debbie was a sales executive and we looked good on the outside. But we were broke. We spent more than we earned. We were very dysfunctional and going nowhere."

They were sponsored into the AMWAY business by Angie Somers in October 1988 after Debbie bumped into an old work colleague who shared the business plan with her. Debbie immediately saw that it was the vehicle that would help them achieve the financial freedom they wanted.

For three years the couple worked extremely hard to build their business; they both had full-time jobs during the day, so they showed the business plan at night. They repeated this same routine until they were both at a stage where they could retire from their full-time jobs, Debbie after 18 months and Peter after three years.

As their business thrives, their family life is also benefiting. Their financial position has allowed them to leverage all the mundane tasks that they would rather not be doing. Hence they have a chef, nanny, housekeeper, and gardeners. This has left them with lots of quality time to spend with their children - freedom is what drives Peter and Debbie. Their two boys Dane and Jarrod have been really inspired by their parents' achievements. Dane trains six times a week focusing on his dream to become a professional soccer player, and Jarrod is passionate for soccer but is also a keen rugby league player.

History

Founders Crown Ambassador: 2008
Crown Ambassador: 2006
Crown: 2006
Triple Diamond: 2006
Double Diamond: 1998
Executive Diamond: 1997
Diamond: 1992
Emerald: 1991
Platinum: 1989
Gold: 1989
Silver: 1988
Joined Amway: 1988